A practice website has one main job: helping the right patients take the next step. These five questions can help you judge whether yours is doing that well.
1. Is it clear what you offer?
Visitors should understand within a few seconds what kind of practice you are and which services you provide. Each important service deserves its own clear, helpful page.
2. Does it work well on a phone?
Many patients will visit from a mobile device. Text should be easy to read, buttons easy to tap, and key information easy to reach without zooming or scrolling endlessly.
3. Is the next step obvious?
Whether it is booking an appointment, calling, or sending a question, the next step should be visible on every page and simple to complete.
4. Does it answer the questions patients ask?
Think about the questions your team hears every week. A website that answers them clearly saves patients time and builds confidence before the first visit.
5. Do you know what happens after someone enquires?
A good website is only part of the journey. It helps to know where enquiries go, who answers them, and how quickly. This is often where small improvements make the biggest difference.
Where to start
Pick the question where your answer feels least certain and start there. Improvements do not need to happen all at once; steady, focused changes usually work better.
Want to explore where your own practice could improve? Start with Growth Discovery.